Dealing with the Media During and After a Crisis
- Only those individuals approved in advance by management are authorized to speak to the Media on behalf of the organization.
- When dealing with the Media, make every effort to answer questions with complete and accurate information.
- During the crisis, designate one telephone number to be used as a central clearing site for all Media inquiries.
- Depending on the severity of the incident, consider scheduling periodic press conferences or send out updated statements on a regular basis.
- Always bear in mind that statements are never off the record and anything said, even in passing, might later be reported.