There are several ways in which staff and other stakeholders not at the facility during the time of the emergency will be notified and briefed on what to do. The ERT in conjunction with management will develop a communications strategy detailing how and when to update stakeholders not on-site.
For large scale events that affect ongoing operations the Public Information Officer/Media Liaison member of the ERT will contact local and other Media outlets with a briefing statement.
In some cases, a request will be put in to make a public announcement via local television and radio outlets.
The organization will use it social Media systems to communicate with staff and other stakeholders. The procedures for dealing with all Media inquiries (traditional and social Media) are shown in Appendix C.
If appropriate, the general greeting message on the organization’s telephone system will be updated to reflect information on the crisis.
For some situations, a daily conference call may be scheduled where the latest news can be delivered to staff members.
These efforts will continue until the emergency is resolved and conditions return to normal.