Crisis Communications Do’s & Don’t For the Spokesperson
When a crisis occurs, being prepared while maintaining open and honest communication is critical. This document provides specific guidelines for those needing to act as a spokesperson.
When a crisis occurs, being prepared while maintaining open and honest communication is critical. This document provides specific guidelines for those needing to act as a spokesperson.
Most simply put, assessing an incident can be described as “knowing what is going on around you”. All too often, emotional reactions, shock and chaos can ensue after an incident and for those individuals responsible for an organization, it is important to maintain awareness and provide regular status updates to those involved.